Web 2.0 Tip: Create a QR Code
QR codes are small images containing data, which are accessible through a variety of mobile applications. It’s easy (and free!) to create your own QR code, which you could put on posters, leaflets,...
View ArticleThe Impact of Social Media on Publishing and Capitalising on Emerging Revenue...
For Publishers of traditional print media, social media can deliver a richer reader experience as well as providing deeper reader insight, greater engagement and increased ancillary revenue streams...
View ArticleWhat a Journey… Social Media and Mobile Marketing are now Integrated and...
It is well accepted that the pace of change in the last 20 years has outweighed any such period before – mainly due to the ubiquitous penetration of the mobile phone, computers, high-speed Internet...
View ArticleThe Impact of Social Media for Professional Service Firms and...
Many people view social media as a platform predominantly for mass/consumer brands. However, it should be seen as a platform for all organisations be they consumer or business focused. Some of the most...
View ArticleClik here to view.
Integrated Marketing – How the Old Principles Still Lend Themselves to...
Many marketers and advertising agencies have spoken of ‘integrated marketing’ or ‘the halo effect’ when building campaigns; trying to convince senior management/a client of a marketing strategy or the...
View ArticleClik here to view.
Digital and Social Media Cuts across an Organisation (as a Competence,...
It is universally accepted that digital and social media has had and continues to have a significant impact on most industries or what I have termed as ICET-APMA (Information, Communication,...
View ArticleNew Ways of Seeing Social Media Conference – London Fire Brigade Tuesday 23rd...
We were pleased to present earlier this week at the New Ways of Seeing Social Media conference hosted by the London Fire Brigade. This attracted an audience from Emergency Services from the UK and...
View ArticleClik here to view.
The Impact of Social Media on Wall Street and the Financial Markets
Stocks on Wall Street’s Dow Jones Industrial Average (DJIA) tumbled about 1 percent after Associated Press, a news agency, was hacked and sent out an erroneous Twitter post about explosions at the...
View ArticleLuxury Goods Increasing Use of Digital and Social Media
Some people share a view that social media can only be effective in certain sectors or industries such as media, B2C or mass-consumer goods. This is not the case. The reality is that social media can...
View ArticleClik here to view.
10 Social Media Myths that ALL Directors and Senior Managers Should Know...
Social media is the norm nowadays both for personal and professional/business use. It is seen as a form of communicating – just like the spoken word, hand written or manual/sign language. Moreover, in...
View Article